Berth Milton started his hardcore porn magazine, Private in 1965 in Sweden. It was the first high quality photo magazine with sexually stunning pictures of all kinds of people having sex, with extremely well-lit, sharp-focus photographs of excited cunts, dramatic ejaculations and impressive penetration. Berth was the cameraman, projecting graphic images of hot sex in a glamorous yet uniquely personal and individual style.
Milton included a "moral" in each edition, promoting equality for women, respect for prostitutes and strong arguments for governments around the world to cease sex censorship.
Private was published in several languages and became the most famous porno mag in the world. Milton moved his company to Spain before he retired and handed it over to his son, Berth junior. They now have offices in Britain, France and elsewhere and produce videos, DVDs, CD-Roms, films, lingerie and pleasure products all available on the Internet.