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- Fundraising for The Outsiders Trust (Charity Registration No. 283350). BCM Box Lovely, London WC1N 3XX.
SuicideGirls is a contemporary lifestyle brand. Combining the DIY attitude of underground culture with a vibrant, sex positive community of women (and men), the company was founded on the belief that creativity, personality and intelligence are not incompatible with sexy, compelling entertainment, and millions of people agree. The site mixes the smarts, enthusiasm and DIY attitude of the best music and alternative culture sites with an unapologetic, grassroots approach to sexuality.
Since launching in September 2001, the community has grown exponentially through word of mouth and viral marketing. Boasting 500,000 unique visitors a week and a desirable user demographic between 18-26 years, SuicideGirls has built a strong business model that proves that erotica does not have to be exploitative to be successful.
In the same way Playboy Magazine became a beacon and guide to the swinging bachelor of the 1960s, SuicideGirls is at the forefront of a generation of young women and men whose ideals about sexuality do not conform with what mainstream media is reporting.
Since its inception the SuicideGirls brand has established a strong presence within its core demographic both on and offline. The women on the site have not only developed their own following online but are recognized at concerts and events where they help to promote the brand. Labels and other companies that cater to an alternative and underground audience recognize the strength of the brand as a marketing vehicle to reach a valuable demographic for their properties. And an endorsement by the SuicideGirls community of a product or band can greatly increase sales and sometimes more importantly credibility. SuicideGirls is planning to further leverage its brand with the release of a DVD, album and other merchandise.
